5 Foolproof Ways to Enhance Your SEO Performance Online
We may a clearer understand of the SEO terminology and what it stands for. The factors which impact the SEO performance of your brands website may be clear, but what can we do in order to improve on these aspects? Here are the best five tips we have to get you started in optimising your online search engine results.
#1 MAKE YOUR URL USER FRIENDLY
SEO servers which are used to analyse and influence your performance online are case sensitive. In saying this it is important to use a URL with lower case letters. Also try to avoid the dash “-“in your title as this can also hinder your chances.
#2 UPDATE YOUR CONTENT
We know by now that it is vital to keep updating your website with new material, if at all possible on a weekly basis to keep your website fresh and revised. This impacts greatly on your SEO performance,. But did you know that you need to update the old materials too? Make sure all the links you have provided previously are still in working order, because if they’re not, things may not be looking as well as they could be.
#3 LONGER WORDS MEAN BETTER SEO
According to recent research over half of the words used in search engines are four words or even longer than that. When you think of key words, try to deliberate which words you would be using if you were looking something up in regards to your field.
#4 VIDEO LINKS
People have a tendency to use YouTube a lot more than initially though. In effect it is the second most utilised search engine after Google. It is imperative, if you do not yourself have a YouTube channel to link other people’s videos on your site. This will mean a lot to them and ensure they have more traffic and it will create some online marketing magic for your company too.
#5 KEEP IT INTERNAL
Make sure to use links to your related blog posts that may be within the same spectrum as the page your visitor is on. If the link is there chances are that they will click on it out of interest, particularly if your initial piece of content has been interesting or useful.
SEO doesn’t have to give you a headache, but you do need to know what it is you’re looking for in order to push forward your brand online. It’s not that bad right? Now it’s time for you to get to work and have your brand go viral and if possible take over the internet itself.