What is SEO and Why Does Your Business Need to Invest in SEO Marketing
SEO marketing can be a tough pill to swallow for those who are unaware of what it is. Today we are here to let you in on a few little secrets about what SEO does and why it is so important in the world of marketing.
Firstly let’s go back to basics. SEO is Short for Search Engine Optimisation. But what exactly is it we hear you asking? Search engines use little crawlers which go out and accumulate information about content which can be found on the internet. That information is then brought back to the search engine and from that an index is created. From there they try to match to the best of their ability the data that has been compiled with the question or query that you have entered.
There are many factors which need to be considered in regards to SEO and your business. Let us take a look at all of the deciding aspects which influence your SEO standing online.
- Domain Name
This relates to the length of your domain name itself
- Keyword Usage
The usage of keyword looks at how personable the texts are on your site, whether you have a blog and how many exact matches of key words are found on your site in relation to the search query
- Social Media
Shares and likes are very important when it comes to SEO. This aspect looks at how many times your brand has tweeted something and how often these tweets have been re-tweeted by others
- User traffic
Usage traffic looks for signals as to how many times people have used your website from signals on browsers
- Quality of your page
This looks at how reliable your content is and its relevance to the topic at hand
- Link Authority
As you can see SEO marketing has some tricky aspects that weigh in on how your brand is valued online. Whilst the concept of SEO may be simple enough, there are many ways in which SEO Sharks can shed further insight into the development of your SEO website