There are many factors to be considered when doing SEO. Like any other important undertaking, you will have to consider your strengths and weaknesses. What are your skills, what can you give the search engines, and what could they possibly miss?
One of the major factors to be considered in your marketing is your keywords.
When selecting keywords, consider the following:
Long Tail Keywords – The search engines tend to favor long tail keywords. These are the smaller words that are relevant to the subject at hand. These words are often longer than one or two syllables. Search engines love these because they tend to get the results, and the results tend to be a lot faster than a lot of the longer words that are out there.
Short Tail Keywords – The search engines also like these shorter words because they tend to carry more weight. These are commonly called “click bait”keyword bombs.” They grab the attention of the searcher almost immediately.
Since there are many different methods for SEO (search engine optimization), your website will need to have all three methods in play. The popularity of one or the other does not mean that the other is not applicable.
One advantage of SEO is that it can be performed very quickly, often in less than one day, if you know how to do it. SEO can make or break a website.
For example, suppose you were writing an article about an individual, and you found that the phrase “free dental insurance” had many people searching for it, then you might use that particular keyword, in your article. You could decide to include a few related terms and phrases that might not otherwise come up. In this case, including related keywords is an advantage. If your article about an individual contained only one particular keyword, and if that keyword came up too often, then your article might be a waste of time. When using SEO, as long as the keywords are relevant to the topic and keywords are utilized correctly, then the optimization process should be effective.
The Importance of Keyword Selection
Also, there are some cases where the individual’s name will be what turns up on the first few pages. That is an instance where it might be wise to include unrelated keywords in the body of the article. If the person actually searches for that particular individual’s name or phrase, it would not turn up on the first few pages, and the anchor text would have a better chance of finding its way into the body of the article.
It is always best to use phrases that are closely related to the search query, but it is a good idea to diversify when you are using a particular keyword. Of course, you want to make sure that the keywords are in a keyword phrase that will bring in as many visitors as possible. The trick is not to go overboard, as that can be a dangerous thing.
However, a poorly chosen phrase could very well work against you by losing traffic. It may be a smart idea to try to use slightly less SEO friendly keywords.
Perhaps one of the advantages or disadvantages of SEO has to do with the fact that people don’t always use all of the words in their searches. It is likely that for many people, the “in depth” title in which your article is featured is more successful than trying to squeeze each and every word out into the search box.